Last updated: 7 August 2026

This Privacy Policy explains how Custom Racewear Ltd collects, uses and protects your personal information when you visit our website or order from us. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

## 1. Who We Are

Custom Racewear Ltd is the controller of personal data collected through this website.

Company: Custom Racewear Ltd
Registered in: England and Wales
Company Number: 11132127
Registered Address: 20-22 Wenlock Road, London N1 7GU
Contact: info@customracewear.co.uk

## 2. What Information We Collect

We collect the following types of information:

**Information you provide directly:**

- Name and contact details (email, phone, billing/shipping address)
- Order and payment information
- Body measurements (for custom-fit orders)
- Design preferences, logos and artwork you upload
- Communications you send to us (emails, contact form messages, design briefs)

**Information collected automatically:**

- IP address, browser type, device information
- Pages viewed, time spent on the site, navigation paths
- Referring source (how you found our site)
- Cookies and similar technologies (see Section 9)

## 3. Why We Collect Your Data (Legal Bases)

We use your information for the following purposes, on the following legal bases under UK GDPR:

- To fulfil your order, production, delivery, customer support (legal basis: performance of a contract)
- To respond to your enquiries (legal basis: legitimate interest in responding to potential and existing customers)
- To process payments through our payment partners (legal basis: contract / legal obligation)
- To send you marketing emails or text messages about our products and offers, only if you have opted in (legal basis: consent)
- To measure and improve the performance of our advertising (legal basis: consent, given through our cookie banner)
- To improve our website and products (legal basis: legitimate interest in business improvement)
- To comply with legal obligations such as tax record-keeping (legal basis: legal obligation)
- To protect our business against fraud and abuse (legal basis: legitimate interest)

## 4. How Long We Keep Your Data

We retain your data only as long as necessary for the purposes set out above:

- Order records: 7 years (for accounting and tax purposes under UK law)
- Enquiry data (from contact forms where no order is placed): up to 2 years
- Marketing data: until you withdraw consent or unsubscribe
- Website analytics and advertising data: retained according to the terms of the providers named in Sections 5 and 6

## 5. Who We Share Your Data With

We share your data only with parties who help us deliver our service:

- **Shopify Inc.**, our website hosting, ecommerce and forms platform (acts as our data processor)
- **Payment processors** (such as Square), to process card payments securely
- **Marina Racewear (Spain)** and **Danrow**, for the manufacture of their branded products
- **Kit Builder**, the provider of our online suit configurator, which collects the name, email address, telephone number and design details you submit through it
- **Spoks**, our email and SMS marketing platform, and **Twilio SendGrid**, who deliver those messages on its behalf
- **Meta Platforms Ireland Ltd**, for advertising measurement (see Section 6)
- **Our marketing agency**, who manage our advertising and marketing communications on our behalf under a written data processing agreement
- **Shipping providers**, to deliver your order to the address you provide
- **Professional advisers**, accountants, auditors, legal advisers where required
- **Authorities and regulators**, where legally required (e.g. HMRC, courts, law enforcement)

We do not sell your personal data to third parties for their marketing purposes.

## 6. Advertising and Analytics Partners

We use the Meta pixel and Meta's Conversions API on this website.

When you visit our site or submit an enquiry, we share information with Meta Platforms Ireland Ltd, including your IP address, browser and device information, the pages you view, and actions you take such as sending us an enquiry. Where you have provided them, we also share hashed (encrypted) versions of your name, email address and telephone number, so that Meta can match your activity to a Facebook or Instagram account.

We use this to measure how our advertising performs and to show you relevant ads.

Meta acts as an independent controller for some of this processing, which means Meta decides how it uses that data for its own purposes as well as ours. You can control how Meta uses information about your activity on other websites through your Facebook and Instagram ad settings, and through Meta's Off-Facebook Activity tool.

We also use Google Analytics to understand how visitors use our site.

We rely on your consent for advertising and analytics processing. You can withdraw that consent at any time through the cookie settings on this website, or by using the controls offered by Meta and Google directly.

## 7. International Transfers

Some of our service providers process your data outside the United Kingdom, including in the European Economic Area (EEA), the United States and Canada. This includes Shopify, Meta, Spoks and Twilio SendGrid, and our manufacturing partners in Spain.

Where this happens, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or Addendum, Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms.

## 8. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

- **Right of access**, to obtain a copy of the personal data we hold about you
- **Right to rectification**, to have inaccurate or incomplete data corrected
- **Right to erasure** ("right to be forgotten"), to have your data deleted in certain circumstances
- **Right to restrict processing**, to limit how we use your data in certain circumstances
- **Right to object**, to processing based on our legitimate interests, including direct marketing
- **Right to data portability**, to receive your data in a structured, commonly used format
- **Right to withdraw consent**, where processing is based on your consent

To exercise any of these rights, email us at info@customracewear.co.uk. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are unhappy with how we have handled your data:

Website: ico.org.uk
Helpline: 0303 123 1113

## 9. Cookies

Our website uses cookies to function correctly, to understand how visitors use our site, and to measure our advertising. Cookies fall into the following categories:

- **Essential cookies**, required for the site to work (e.g. shopping basket, login state, security)
- **Functional cookies**, remember your preferences (e.g. configurator selections)
- **Analytics cookies**, help us understand site usage
- **Marketing cookies**, set by us and by Meta to measure our advertising, only with your consent

Analytics and marketing cookies are only set where you have given consent through our cookie banner. You can change or withdraw your choices at any time through the cookie settings on this website, or through your browser settings. Note that disabling essential cookies may affect site functionality.

## 10. Data Security

We take appropriate technical and organisational measures to protect your personal data, including secure HTTPS encryption, access controls and reputable third-party service providers. However, no internet transmission is 100% secure, and we cannot guarantee the absolute security of data transmitted to our site.

## 11. Children

Our site and services are aimed at adults purchasing motorsport apparel. We do not knowingly collect personal data from children under 16. Where we make apparel for junior and youth drivers, we deal with a parent or guardian and collect the driver's measurements from them rather than from the child directly. If you believe we hold data about a child without appropriate consent, please contact us and we will delete it.

## 12. Updates to This Policy

We may update this policy from time to time to reflect changes in our practices, technology, legal requirements or for other operational reasons. The most current version will always be on this page with the "Last updated" date at the top. Material changes affecting how we use your existing data will be notified to you by email where appropriate.

## 13. Contact

For any privacy questions, requests or complaints:

Custom Racewear Ltd
20-22 Wenlock Road
London N1 7GU
info@customracewear.co.uk