Last updated: 21 May 2026

This Privacy Policy explains how Custom Racewear Ltd collects, uses and protects your personal information when you visit our website or order from us. We are committed to safeguarding your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Custom Racewear Ltd is the controller of personal data collected through this website.

• Company: Custom Racewear Ltd
• Registered in: England and Wales
• Company Number: 11132127
• Registered Address: 20-22 Wenlock Road, London N1 7GU
• Contact: info@customracewear.co.uk

2. What Information We Collect

We collect the following types of information:

Information you provide directly:

• Name and contact details (email, phone, billing/shipping address)
• Order and payment information
• Body measurements (for custom-fit orders)
• Design preferences, logos and artwork you upload
• Communications you send to us (emails, contact form messages, design briefs)

Information collected automatically:

• IP address, browser type, device information
• Pages viewed, time spent on the site, navigation paths
• Referring source (how you found our site)
• Cookies and similar technologies (see Section 8)

3. Why We Collect Your Data (Legal Bases)

We use your information for the following purposes, on the following legal bases under UK GDPR:

• To fulfil your order, production, delivery, customer support (legal basis: performance of a contract)
• To respond to your enquiries (legal basis: legitimate interest in responding to potential and existing customers)
• To process payments through our payment partners (legal basis: contract / legal obligation)
• To send you marketing emails about our products and offers, only if you have opted in (legal basis: consent)
• To improve our website and products (legal basis: legitimate interest in business improvement)
• To comply with legal obligations such as tax record-keeping (legal basis: legal obligation)
• To protect our business against fraud and abuse (legal basis: legitimate interest)

4. How Long We Keep Your Data

We retain your data only as long as necessary for the purposes set out above:

• Order records: 7 years (for accounting and tax purposes under UK law)
• Enquiry data (from contact forms where no order is placed): up to 2 years
• Marketing data: until you withdraw consent or unsubscribe
• Website analytics data: aggregated and retained according to our analytics provider's terms

5. Who We Share Your Data With

We share your data only with parties who help us deliver our service:

• Wix.com Ltd, our website hosting and forms platform (acts as our data processor)
• Payment processors (such as Square), to process card payments securely
• Marina Racewear (Spain), for the manufacture of Marina-branded products
• Shipping providers, to deliver your order to the address you provide
• Professional advisers, accountants, auditors, legal advisers where required
• Authorities and regulators, where legally required (e.g. HMRC, courts, law enforcement)

We do not sell your personal data to third parties for their marketing purposes.

6. International Transfers

Some of our service providers (including Wix and Marina) may process your data outside the United Kingdom, including in the European Economic Area (EEA), Israel and the United States. Where this happens, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO, adequacy decisions, or other lawful transfer mechanisms.

7. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access, to obtain a copy of the personal data we hold about you
• Right to rectification, to have inaccurate or incomplete data corrected
• Right to erasure ("right to be forgotten"), to have your data deleted in certain circumstances
• Right to restrict processing, to limit how we use your data in certain circumstances
• Right to object, to processing based on our legitimate interests, including direct marketing
• Right to data portability, to receive your data in a structured, commonly used format
• Right to withdraw consent, where processing is based on your consent

To exercise any of these rights, email us at info@customracewear.co.uk. We will respond within one calendar month.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you are unhappy with how we have handled your data:

• Website: ico.org.uk
• Helpline: 0303 123 1113

8. Cookies

Our website uses cookies to function correctly and to understand how visitors use our site. Cookies fall into the following categories:

• Essential cookies, required for the site to work (e.g. shopping basket, login state, security)
• Functional cookies, remember your preferences (e.g. configurator selections)
• Analytics cookies, help us understand site usage (anonymised where possible)
• Marketing cookies, only set with your consent

You can manage your cookie preferences through your browser settings. Note that disabling essential cookies may affect site functionality.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data, including secure HTTPS encryption, access controls and reputable third-party service providers. However, no internet transmission is 100% secure, and we cannot guarantee the absolute security of data transmitted to our site.

10. Children

Our site and services are aimed at adults purchasing motorsport apparel. We do not knowingly collect personal data from children under 16. If you believe we hold data about a child without appropriate consent, please contact us and we will delete it.

11. Updates to This Policy

We may update this policy from time to time to reflect changes in our practices, technology, legal requirements or for other operational reasons. The most current version will always be on this page with the "Last updated" date at the top. Material changes affecting how we use your existing data will be notified to you by email where appropriate.

12. Contact

For any privacy questions, requests or complaints:

Custom Racewear Ltd
20-22 Wenlock Road
London N1 7GU
info@customracewear.co.uk